If you think to hire a Search Engine Optimization (SEO) consultant to get your business on the first page of search engine results, here’s a better and cheaper idea: Start with a blog.
You can start with a good blogging and content publishing system like WordPress and add a few common plug-ins (like the “All-in-One SEO Pack” for WordPress), you’ll be get a lot easier with blogging SEO. If you can invest more times in writing your blog post or contents that’s relevant to your business and do it on a regular basis, you will find that your blog search engine rankings rising consistently.
You just have to write some short and focused blog posts instead of churn out thousands of words. Having a blog and posting good, relevant content boosts the odds you’ll find out in search engine results.
If you own a coffee shops, and someone is searching for tips on how to choose a good coffee beans, it would be great if your blog had a blog post or two with advice on that subject. And if you impress them with the blog post, they’re more likely to look up your store locations and mail order offers.
To maximize the result, go to places on the internet where people are asking the question you have the answer for. So do your own searches for mentions of the problem on other people’s blogs, online forum, Facebook and Twitter pages, and so on.
Post a comment that includes a link back to your blog. Just don’t do it robotically. There are spam robots crowling the web constantly, looking for places to post spam links. Make your comments thoughtful and try to add some values to the conversation.